by Rincy of A Little Bird

Welcome, I’m Ruth, a fashion, style and history hunter blogging from my little loft bedroom in Baggot Street in Dublin. This blog is a space to share beautiful things I come across every day. You’ll find stories that explore fashion and style especially fashion history and secret spaces in Dublin and Sligo. I’ll also be documenting my travels, favourite flowers, vintage finds, people and recipes.

I run a series called The History Dress where I find out about special vintage items that have been handed down through the generations and the stories they tell.

If you would like to get in touch to tell me a fashion history story, to come on one of my Fashion Tours or just to say hello please do contact me. I am always open to new ideas, collaborations, events, talks, festivals and chats over cups of tea.

Drop me a line on

Send me an old fashioned letter to 32 Upper Baggot Street, Dublin 4

Follow me on Twitter, Facebook, Pinterest and Instagram

by Rincy of A Little Bird



I was brought up in the small village of Drumcliffe in Sligo on the North West coast of Ireland by Dublin parents. My father is a history teacher so from a young age history was a living subject for me. I grew up in a garden full of flowers to the backdrop of Benbulben mountain. Sligo and all its scenic glory has also been a constant source of inspiration and both Dublin and Sligo and their hidden spaces are very close to my heart.


My first love has always been fashion. I spent most of my teenage years unearthing and upcycling my Mother’s 1970s dresses from the attic and prancing about the garden in my Grandmother’s frills so it wasn’t a surprise to find myself studying a BA in Fashion Design and Art History on the 3rd Floor of NCAD’s Granary building on Thomas Street, staying up all night creating mood-boards, cutting patterns and making crazy things on knit machines. I specialised in knitwear and my final year collection was inspired by the moving colours of the sky and the sea in Sligo.


After spending a couple of years working as a designer, stylist and costume assistant, I moved to London to study History & Culture of Fashion in London College of Fashion. It was there I met an amazing American tutor- Dr Becky Conekin who along with my NCAD tutor Dr Hilary O’Kelly inspired me to write about Ireland. And from this place I began to think about, fashion history and style in Dublin. My final thesis developed into The Lost Fashion History of South William Street, an exploration of the rag-trade district of Dublin which led to an ABSOLUT Fringe event and the Fashion Tours I run today.


Working for Liberty of London as Online Editor was a fashion historian’s dream. I sat in board meetings in Arthur Liberty’s oak panelled office with pet dogs cosily curled up under the table. I had unlimited access to their fabric and history archive and worked with an incredible team of creatives- the people who create the magic of Liberty are the quirkiest bunch you could ever meet with colleagues sporting liberty print bow-ties and cravats whilst curating and buying wonderful things for the store and designing the floors and windows of the world’s most beautiful store.


I am very lucky to say that I have worked with some of the most talented people and experienced some of the most amazing fashion moments in my decade long fashion career. Highlights include designing for the Irish market and learning about Dublin’s fashion industry in MA International, working in Costume Design at The Abbey, working as a Personal Shopper and styling the public and celebrities in Topshop. I’ve blogged, produced video, written content and reported from London Fashion Week as Senior Fashion Editor for Matches and cut a dash in Liberty print as Online Editor in Liberty’s mock-tudor store.

Here are some of the most amazing companies, organisations, people and publications I worked for

Topshop, Oasis, Vogue, Matches, Liberty of London, ST Telegraph,  Show Media, Salt Magazine by Swaovski Crystal, A-Wear, New Look, Austin Reed, The Irish Times, Failte Ireland, Le Cool, The Science Gallery, NCAD.

I have been featured in:

Grazia, Elle, Show me your Wardrobe, Vanessa Jackman and U Magazine.

I have been involved in:

Better Fashion Week, St Patrick’s Day Festival, Man on Bridge, Storymap, ABSOLUT Fringe, The Vintage Sessions, Smells like Teen Spirit on Phantom FM

I welcome new freelance opportunities and fashion history projects.

Image: This beautiful shot was taken by Rincy of  the blog A Little Bird in (my back garden) Merrion Square Park